The Jal Jeevan Mission aims to ensure safe and adequate drinking water access to all rural households in India through individual household tap connections by 2024. The MSSS has been identified as the implementing support agency to foster Information, Education, and Communication (IEC) and Human Resource Development (HRD) activities. Within this program, MSSS is actively cultivating awareness through diverse and impactful communication channels, emphasizing the community’s roles and responsibilities in participating and contributing to the program’s success. This phase marked the inception of the project.

Key Objectives of the Program:

• The Jal Jeevan Mission aligns with UN-SDG-6, focusing on providing Safe Drinking Water of Adequate Quantity and Prescribed Quality to every rural household through functional household tap connections.
• Consequently, enhancing the quality of life, health, and socio-economic status of the rural population.
• Mitigating the hardships faced by rural women and girls.
• Ensuring desirable water quality, free from chemical, toxins